Trackonomy Wins the 9th Edition Singapore Airlines AppChallenge Start-up Track

BY: Nisha

Trackonomy is excited to share that we secured the top-voted start-up in the grand finale of the 9th edition Singapore Airlines AppChallenge Start-up Track held on January 19, 2024. The prestigious event, renowned as the leading Digital Innovation Challenge for Aviation and Travel, showcased the ingenuity and excellence of 375 participants, ultimately recognizing Trackonomy as the winner.

Mac MacGary, EVP of Sales at Trackonomy, took the stage to deliver the final pitch. His pitch delved into Trackonomy’s innovative approach to refining the airline turnaround process, with a specific emphasis on enhancing resource orchestration and workflow efficiency. The challenge sought to elevate service levels within the catering process while optimizing resource utilization.

Reflecting on the victory, Mac expressed admiration for Singapore Airlines’ dedication to innovation and market leadership.

 “We admire SQ’s commitment to innovation and seeking to always lead the market – leveraging new technology is a systematic thinking characteristic of the best-in-class airline.”

Mac MacGary
EVP of Sales

The SIA AppChallenge 2023 – Start-up Track featured four key themes, eleven challenge statements, and three wildcard categories. This annual event provides a platform for start-ups and scale-ups worldwide to present groundbreaking digital solutions that redefine the aviation and travel experience. Finalists were granted the opportunity to fly to Singapore for an in-person pitch to the panel of judges, and selected participants will have the chance to co-create a funded Proof-of-Concept with the SIA Group subsidiaries.

Trackonomy’s victory underscores its dedication to innovation, efficiency, and delivering solutions that have the potential to reshape the aviation and travel landscape. As the top-voted start-up, Trackonomy looks forward to further collaboration and contributing to the advancement of the industry.

For more information on Trackonomy’s solutions for the airline industry, visit Trackonomy Airlines.

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